In Nepal, menstruation has long been surrounded by silence, shame, and outdated taboos. For generations, Nepali girls have grown up with the idea that periods are something to hide. From whispering about cramps in school corridors to hiding sanitary pads in sleeves, and even missing school during “those days,” menstruation has been treated as a topic not to be spoken of. But this silence has held us back for too long. At Flowy, we believe it’s time to break this taboo and start talking about periods with confidence, pride, and compassion.
Many girls in Nepal experience their first period without any guidance, often facing fear and confusion. Some are told not to enter kitchens or temples. Others are asked to isolate themselves during menstruation. Most aren’t taught what’s really happening to their bodies. This lack of menstrual health education doesn’t just impact their hygiene, it deeply affects their self-esteem, mental health, and ability to stay in school. In fact, over 1 in 4 girls in Nepal miss school during their periods due to embarrassment, lack of access to proper period products, or fear of leaks and stains. It’s clear that the stigma around menstruation has real consequences for our youth.
Raising period awareness in Nepal is the first step to creating change. Menstruation is a natural biological process that every menstruating person experiences. Talking about it helps eliminate harmful myths, promotes healthy hygiene habits, and empowers girls and women to manage their cycles with confidence. That’s why Flowy launched the Ready for Red campaign, a community initiative to spread menstrual health education across schools and communities. Through fun, interactive sessions, red-themed events, and open dialogues with students, we aim to normalize periods and build understanding not just among girls, but among boys, teachers, and families too.
But awareness alone isn’t enough. Access to safe, hygienic, and sustainable period products is equally important. In many parts of Nepal, girls rely on makeshift solutions like old sarees or cloth rags that are neither safe nor leak-proof. These options cause discomfort, rashes, and limit their freedom. Flowy provides a better way. Our reusable period underwear is designed to be safe, comfortable, and easy to use especially for teens and schoolgirls. Made with breathable bamboo cotton and leak-proof technology, one pair of Flowy can last over two years and replace more than 200 disposable products. It’s more than just a product, it’s a tool for freedom, dignity, and empowerment.
Menstrual equity begins when everyone feels confident talking about their bodies. At Flowy, we encourage conversations in homes, schools, and public spaces. When girls learn that they’re not alone, when boys understand the science behind menstruation, and when families treat periods with the respect they deserve, we build a more inclusive society. We envision a Nepal where no girl misses class because of her period, no one hides their pad in shame, and every menstruator has the resources and support they need.
This movement is not just for students. It’s also for working women in corporate offices, banks, hospitals, and health centers who deserve to feel confident, supported, and respected every day of the month. Whether you’re presenting in a boardroom, serving patients, or commuting across the city, period care should never be a source of worry. By normalizing menstruation in professional spaces and making sustainable period products accessible, we empower women to show up as their best selves, wherever they go. Flowy aims to give every woman from young girls to working professionals the tools to manage their periods with confidence and dignity.
Breaking the taboo starts with a conversation. A simple one. “Yes, I’m on my period, and it’s nothing to be ashamed of.” From there, we can change mindsets, challenge norms, and create a future where periods are normal, understood, and embraced.
At Flowy, we’re committed to making this vision a reality. Through sustainable period care products, community workshops, and inclusive education, we’re not just building a brand — we’re building a movement. A period-positive Nepal, one conversation at a time.
Mensurational Health Management (MHM)
Sustainable Development Goal (SDG)
